Word of the week - 13

PRICELESS

This week the word is an adjective which we use to describe an object that has such a high value, especially because it is rare, that a price cannot be calculated for it.

33 priceless vases and statues were stolen from the Prado last week.

(Students often confuse this adjective with worthless which describes something that has no value whatsoever.)

It can also be used to describe something that is delightfully amusing or absurd.

The look on his face when he walked into the office was priceless!

Finally, this adjective can be used figuratively to suggest that something is very useful or invaluable.

Her experience and knowledge make her a priceless asset to the team.

The use of priceless in the last two contexts is illustrated well in the Mastercard adverts.